Brand
Unleashed
The core wordmark. Use it when the sub-brand does not matter, like a shirt front or an event backdrop.
Black and white only
Logo
Pick the version that matches the background. PDF and SVG are vector and print sharp at any size.
Favicon
The small icon in browser tabs and bookmarks. Rename the files to favicon.ico and favicon.svg when you add them to a site.
Unleashed×Light browser
Unleashed×Dark browser
HTML for developers
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<meta property="og:image" content="https://YOUR-DOMAIN/share-image.png">
<meta name="twitter:card" content="summary_large_image">App icon
Home screen and app icons. iPhone rounds the corners itself, so the Apple icon is square.
Share image
The preview shown when a link is shared on social media, Slack or in a text. 1200 by 630 pixels.
Colors
Click a swatch to copy its HEX value. CMYK values are a starting point; ask the printer for a proof.
Fonts
Wordmark
Custom drawn. There is no font for it. Always use the logo files and never retype the name.
Fraunces Italicone accent word
Weight 500, italic only, one or two words per headline. Free on Google Fonts.
Brand
AI Unleashed
The parent brand.
Unleashed Purple
#8638ED
Logo
Pick the version that matches the background. PDF and SVG are vector and print sharp at any size.
Patch and icon
The box on its own. Use it where the full logo will not fit: sleeves, hat sides, avatars.
Favicon
The small icon in browser tabs and bookmarks. Rename the files to favicon.ico and favicon.svg when you add them to a site.
AI Unleashed×Light browser
AI Unleashed×Dark browser
HTML for developers
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<meta property="og:image" content="https://YOUR-DOMAIN/share-image.png">
<meta name="twitter:card" content="summary_large_image">App icon
Home screen and app icons. iPhone rounds the corners itself, so the Apple icon is square.
Share image
The preview shown when a link is shared on social media, Slack or in a text. 1200 by 630 pixels.
Colors
Click a swatch to copy its HEX value. CMYK values are a starting point; ask the printer for a proof.
Fonts
Wordmark
Custom drawn. There is no font for it. Always use the logo files and never retype the name.
Fraunces Italicone accent word
Weight 500, italic only, one or two words per headline. Free on Google Fonts.
Brand
Unleashed HQ
The AI employee for local businesses. unleashedhq.app
Unleashed Purple
#8638ED
Logo
Pick the version that matches the background. PDF and SVG are vector and print sharp at any size.
Patch and icon
The box on its own. Use it where the full logo will not fit: sleeves, hat sides, avatars.
Favicon
The small icon in browser tabs and bookmarks. Rename the files to favicon.ico and favicon.svg when you add them to a site.
Unleashed HQ×Light browser
Unleashed HQ×Dark browser
HTML for developers
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<meta property="og:image" content="https://YOUR-DOMAIN/share-image.png">
<meta name="twitter:card" content="summary_large_image">App icon
Home screen and app icons. iPhone rounds the corners itself, so the Apple icon is square.
Share image
The preview shown when a link is shared on social media, Slack or in a text. 1200 by 630 pixels.
Colors
Click a swatch to copy its HEX value. CMYK values are a starting point; ask the printer for a proof.
Fonts
Wordmark
Custom drawn. There is no font for it. Always use the logo files and never retype the name.
Fraunces Italicone accent word
Weight 500, italic only, one or two words per headline. Free on Google Fonts.
Brand
Unleashed Labs
Products and experiments. unleashedlabs.co
Unleashed Purple
#8638ED
Logo
Pick the version that matches the background. PDF and SVG are vector and print sharp at any size.
Patch and icon
The box on its own. Use it where the full logo will not fit: sleeves, hat sides, avatars.
Favicon
The small icon in browser tabs and bookmarks. Rename the files to favicon.ico and favicon.svg when you add them to a site.
Unleashed Labs×Light browser
Unleashed Labs×Dark browser
HTML for developers
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<meta property="og:image" content="https://YOUR-DOMAIN/share-image.png">
<meta name="twitter:card" content="summary_large_image">App icon
Home screen and app icons. iPhone rounds the corners itself, so the Apple icon is square.
Share image
The preview shown when a link is shared on social media, Slack or in a text. 1200 by 630 pixels.
Colors
Click a swatch to copy its HEX value. CMYK values are a starting point; ask the printer for a proof.
Fonts
Wordmark
Custom drawn. There is no font for it. Always use the logo files and never retype the name.
Fraunces Italicone accent word
Weight 500, italic only, one or two words per headline. Free on Google Fonts.
Brand
AIU Academy
Training for people learning AI. aiu-academy.com
Unleashed Purple
#8638ED
Logo
Pick the version that matches the background. PDF and SVG are vector and print sharp at any size.
Patch and icon
The box on its own. Use it where the full logo will not fit: sleeves, hat sides, avatars.
Favicon
The small icon in browser tabs and bookmarks. Rename the files to favicon.ico and favicon.svg when you add them to a site.
AIU Academy×Light browser
AIU Academy×Dark browser
HTML for developers
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<meta property="og:image" content="https://YOUR-DOMAIN/share-image.png">
<meta name="twitter:card" content="summary_large_image">App icon
Home screen and app icons. iPhone rounds the corners itself, so the Apple icon is square.
Share image
The preview shown when a link is shared on social media, Slack or in a text. 1200 by 630 pixels.
Colors
Click a swatch to copy its HEX value. CMYK values are a starting point; ask the printer for a proof.
Fonts
Wordmark
Custom drawn. There is no font for it. Always use the logo files and never retype the name.
Fraunces Italicone accent word
Weight 500, italic only, one or two words per headline. Free on Google Fonts.
Brand
Visual Unleashed
The AI image prompt library. visualunleashed.com
Unleashed Purple
#8638ED
Logo
Pick the version that matches the background. PDF and SVG are vector and print sharp at any size.
Patch and icon
The box on its own. Use it where the full logo will not fit: sleeves, hat sides, avatars.
Favicon
The small icon in browser tabs and bookmarks. Rename the files to favicon.ico and favicon.svg when you add them to a site.
Visual Unleashed×Light browser
Visual Unleashed×Dark browser
HTML for developers
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<meta property="og:image" content="https://YOUR-DOMAIN/share-image.png">
<meta name="twitter:card" content="summary_large_image">App icon
Home screen and app icons. iPhone rounds the corners itself, so the Apple icon is square.
Share image
The preview shown when a link is shared on social media, Slack or in a text. 1200 by 630 pixels.
Colors
Click a swatch to copy its HEX value. CMYK values are a starting point; ask the printer for a proof.
Fonts
Wordmark
Custom drawn. There is no font for it. Always use the logo files and never retype the name.
Fraunces Italicone accent word
Weight 500, italic only, one or two words per headline. Free on Google Fonts.
Guidelines
Which file do I send?
PDF and SVG files are vector with no fonts inside, which is what print shops and embroiderers want. PNG files have a transparent background: 3000 px wide for logos, 1500 px for patches.
| Job | Send this version | Format |
|---|---|---|
| Screen printing or DTG on shirts and hoodies | Full color for the garment's background, or one color (black or white) for one ink | PDF or SVG |
| Embroidery on hats and chest logos | One color white on dark items, one color black on light items | PDF or SVG |
| Woven or embroidered patches | Patch ready: dark backing and brand border built in | PDF |
| Stickers and decals | Filled patch, or full color logo | PDF |
| Signs, banners and print ads | Full color for the background you print on | PDF |
| Websites, slides and docs | Full color for the page background | SVG, or PNG |
| Website tab icon | Favicon set | ICO and SVG |
| Link previews | Share image | PNG |
| Social avatars and app icons | App icon, or filled patch | PNG |
Guidelines
Size and spacing
Leave clear space around every logo equal to the height of its letters. Nothing else goes inside that space, including text, edges and seams.
1.5 in · 38 mmSmallest printed logo width
3 in · 76 mmSmallest embroidered logo width
1 in · 25 mmSmallest patch height
160 pxSmallest logo width on screens
Guidelines
Usage rules
Every brand uses one color, Unleashed Purple, and only inside the box. Everything else is black, white or ink.
Do
- Use the light-background version on light surfaces and the dark-background version on dark ones.
- Use the one-color versions when the job is limited to one ink or one thread.
- Use the patch, favicon or app icon alone when space is tight.
- Ask for a printed or stitched proof before a large order.
Don't
- Stretch, squash, rotate or outline the logo.
- Change the purple to another color, or add gradients, shadows or glows.
- Retype UNLEASHED or the box letters in a font.
- Put the full color logo on a busy photo or a background with weak contrast.